The study determines the Available Markets by using industry criteria, while recognizing regional differences. Regional differences may be
· Climate
· Demographics
· Economics
· Location
· Competition
The following data was taken from the Public Use Facilities Study (PUFS) commissioned by the City of Winnipeg and release in summer of 2004
With this data we can determine the population within a multiple of a 5 mile radius. These numbers are based on a location in the South West of Winnipeg.
The population in a 50 kms radius is close to of 744,000;
- Median age is 27;
- The male/female share is 50% split;
- Over 85% are white;
- Over 75% are above 20 and are considered a target group
- Average household size is 2.87 persons;
- Average household adjusted gross income is $37354.
Change in Winnipeg Population, By Decade
|
Decade
|
+ Change
|
1950s
|
20,410
|
1960s
|
16,600
|
1970s
|
40,800
|
1980s
|
25,510
|
1990s
|
42,111
|
2000s
|
51,170
|
2010s
|
52,149
|
2020s
|
50,030
|
2030s
|
65,703
|
|
|